Theresa Hanson

Relephant-Logo

Digital, 2016

Relephant-Logo

Three brand attributes were chosen from the Relephant moodboard to inspire the logo creation; inspiring, uplifting, and free because of their strong representation in the theme and style through the use of natural textures, warm colors, and soft, glowing imagery which created a perfect environment for the target audience to feel a connection to nature. These brand attributes are translated into the logo through a use of simple line and shape that can utilize different natural textures or colors on various surfaces or backgrounds. This ability allows the logo to naturally fit into any setting, creating a solid relationship between the logo and other design content for the concert.