Relephant's design comps closely followed the guidelines set by the moodboard and wire frames. Consistency is created throughout the web pages through imagery, typography, and size contrast in order to create a user-friendly experience. The focuses of the design comps are functionality, simplicity, and beauty. Functionality is created with easy to navigate pages and forms. Simplicity is achieved through constrained color, typographic, and layout choices. Beauty is found in the rich earthy color tones, subtle textures, and imagery set in nature. Design comp project includes typographic, texture, imagery, and color choices while focusing on hierarchy and contrast in the layout to create a pleasant user experience.